They replatformed to Shopify in early 2025 and lost the category pages the business ran on. Fourteen hundred product URLs had been pointed at a single collection, and the collections that survived the move had lost the material-specific copy their buyers search for.
We remapped every product URL to its own product, rewrote the material collections around the lot-specific questions their buyers actually ask, and fixed template speed on the pages already taking traffic. Fourteen weeks, one quote, agreed before anything started.
Revenue from organic search finished 80% up on the twelve months before. It is their largest channel by orders now, and they have been on monthly work with us since the recovery closed.